Lowering CAC through scale
Your CAC is driven by the reach you get for the cost you pay. If you rely on paid ads, you are paying for every single view. If you use a network, you are getting organic reach at a fraction of the cost per view. This is how you lower your CAC and make your growth more profitable. The scale you get from a network is the key to achieving the growth metrics you need to prove your strategy. It's the most effective growth lever you have.
Iterating for growth
Growth is about testing. With a network, you can test a piece of content across many pages at once. This gives you faster, more reliable data on what works. You can iterate on your creative based on real results from a large audience. This is how you optimize your growth machine to be faster and more effective than the competition. It's not about more people; it's about more data and more experiments. That's how you win.
Using managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the ultimate growth hack for the head of growth. It delivers the scale you need to hit your aggressive growth targets.
Building a lean growth machine
Your goal is to build a growth machine that runs on data. Use TIDE for your distribution, and keep your creative efforts focused on testing and optimization. This is the most efficient way to achieve rapid growth without ballooning your budget. You will be able to show clear, consistent improvement in your key metrics, proving that your growth strategy is working and that you are using your resources in the smartest possible way.
Scale your growth and lower your CAC by leveraging network distribution to reach more people with your high-performing content.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I optimize for conversion in the network?
Place a clear, strong CTA in your videos and ensure your profile link is optimized to capture the traffic you send to your site.
What if my videos are too niche for a broad network?
Create a cluster of pages that focus on your niche. The network provider can help you target the pages to the audience you want to reach.
How fast can I see results?
You can see results almost immediately as your content starts appearing across the network. It's one of the fastest growth levers available.