Driving installs through volume
Your growth goals depend on volume. You need to get your gameplay in front of thousands of people every day. Running one account won't cut it. You need a network of pages that serves your content to the widest possible audience. Think of it as a funnel. The more entry points you have, the more traffic you get at the bottom. By scaling your account footprint, you are building a wider funnel that leads directly to your app store page.
Automating your distribution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system gives you the volume you need to achieve your growth KPIs without requiring you to hire a dozen people to manage the daily posting tasks.
The data advantage of many pages
Having many pages allows you to perform massive split-testing. You can test different video hooks across your entire network. If one hook works better on ten pages, you know it's a winner. This data is the lifeblood of a head of growth. You're not just posting; you're building a massive testing engine that informs every aspect of your user acquisition strategy. Use this advantage to refine your creative and stay ahead of the curve.
Maintaining lean operations
As you scale your reach, keep your team lean. You don't need more people to run more accounts; you need better systems. By relying on managed networks, you can scale your growth as much as you want without the management headache. This keeps your costs down and your focus on the high-level growth strategy. A lean operation is a fast operation, and in mobile gaming, speed is everything.
Scale your footprint to maximize install volume and create a massive engine for testing and growth.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is there a point of diminishing returns?
Yes, when the cost of additional pages outweighs the acquisition value they bring. Always monitor your CAC per page.
Can I use this for multiple games?
Yes, you can build networks for each of your games to maximize their individual visibility and install potential.
What is the primary benefit for growth?
Scale and testing. You can reach more people and learn what works much faster than with manual methods.