The reach-to-effort ratio
An agency might deliver a few great creative assets a month. That is good, but it is not enough to maintain visibility in the current social environment. A managed network can post dozens of times a day. You get the reach of a massive social team with a fraction of the effort. For a CMO, this is the ultimate efficiency. You get the volume you need to stay in front of players without having to manage a massive agency team.
Control versus execution
Agencies offer a lot of control but often come with a lot of process. You have to approve every caption, every post, and every strategy change. A managed network is more of a 'set it and forget it' solution. You define the rules, and the provider executes. You get to spend your time on the big picture, the game roadmap, and the product. You no longer have to micromanage the day-to-day posting schedule of your social accounts.
Agility in the marketplace
Agencies can be slow to react to new trends. They need to get approval from you, then from their creative team, then from their legal team. A managed network is built for speed. If a new game trend emerges, you can have your content live on the network in hours. This speed is critical in the fast-moving mobile gaming industry. Being first is often more important than being perfect.
The agency role in a modern stack
If you need a new brand look or a high-end trailer, go to an agency. They are the best for creative work. But for the daily grind of social distribution, they are not the right tool. They are too expensive and too slow. Use the network to get your content seen, and use the agency to make the content look great. This is the modern CMO's way of managing a high-performance marketing funnel.
CMOs should use a managed content network to solve for volume and distribution, while using agencies to solve for high-end creative strategy.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does the network fit with my budget?
It is a predictable monthly service, often cheaper than a retainer for a full agency team.
Will the network hurt my brand reputation?
No. You have full approval over the content that goes out. You maintain the brand voice.
Who do I talk to about performance?
The provider has a dedicated team that is focused on your account. You get a direct line to them.