Transform your distribution strategy
Your current team is likely hitting a ceiling. You can only post so many times a day on your official pages. If you want to scale, you need to break out of that limitation. A managed content network is a set of many brand-owned Instagram pages, like fifty pages using your artist clips, that post your video content many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Max out your existing content assets
You are spending money to produce great videos. Do not let them be viewed just once. A managed network keeps your library of clips in constant rotation. This is the ultimate form of content recycling. You keep your presence fresh on social media without needing to produce more videos. This saves you so much time and money, and it ensures that every bit of content you create has the best possible chance of being seen by your fans.
Focus on the conversion funnel
With a network, you have more opportunities to test your conversion funnel. You can experiment with different landing pages and calls to action on different pages. This data is invaluable for a CMO. It helps you understand what really drives listeners, and it gives you a solid foundation for your future marketing efforts. You are not just getting more reach; you are getting more data, which leads to better decisions and more successful campaigns in the long term.
Deliver results with lean resources
You want to show your leadership team that you can achieve more with less. Scaling through a network is the perfect way to do that. You are not asking for more headcount; you are asking for a more efficient way to distribute the content you already have. This is a very compelling story. It shows that you are a smart manager who knows how to optimize your operations to get the best possible results for your label.
CMOs can scale content output without hiring by leveraging managed content networks to distribute existing assets across a wide range of pages.
See your network before you hire.
Tell us what your music label already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I ensure the content is consistent?
You are still in charge of the content. You provide the high-quality assets to the network, so you ensure the look and feel remains true to your brand.
Is this for every artist?
You can use the network for any artist you want to break out. It is a great tool for both emerging talent and established artists who need more visibility.
Does this replace my social team?
No, it empowers them. They no longer have to worry about the tedious work of posting everything manually. They can focus on creative strategy and high-level marketing.