Stopping the guessing game
You are currently in a position where you might have to guess which artist clip will perform best in an ad campaign. If you pick the wrong one, you waste your budget. It is a stressful way to work. You need a way to see what works before you commit your funds. A managed network allows you to 'pre-test' your content with a real audience, no ad budget required.
Using the network for testing
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. You get your clips out there on these pages, and you just watch the engagement. It is easy. You don't need to change anything about your creative workflow.
Managing your workflow
Don't stress about the technical side of the accounts. You are not responsible for keeping them all online. A partner like TIDE handles the account rotation and replacement. You just send them your clips. This keeps your workflow simple and allows you to focus on the results. It is the perfect setup for a marketing manager who needs to get results without a large technical team.
Proving results to your boss
When you come to your boss with a new ad strategy, you can show them data from your network that proves your chosen content will work. This makes your reports much more credible. You aren't just saying 'I think this works,' you are saying 'Here is the data that proves it works.' It builds trust and makes it much easier to get the resources you need for your campaigns.
Pre-test your artist content in a managed network to ensure every ad you run is backed by data, not just an educated guess.
See your network before you hire.
Tell us what your music label already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if a clip gets no engagement?
It's a failed test, but you saved your ad budget from being wasted on it. Move on to the next one.
How do I know the data is real?
Because your network is posting to real Instagram feeds where real people see and interact with your music content.
Can I test different artist versions?
Yes, it is the perfect way to compare different edits and see which style of content works best for each artist.