Managing freelancers
Freelancers are great for specific, time-bound tasks. However, managing them is a full-time job. You are constantly briefing, reviewing, and chasing down files. For a marketing manager, this is often the most frustrating path. You are not just managing the work, you are managing the people. It leaves little time for the high-level strategy you need to be doing to actually grow the business and prove your results to the founders.
Working with an agency
Agencies are better because they have their own internal processes. You give them a brief, and they execute. The challenge is ensuring they are actually driving results. You still need to review their work and ensure it matches your course brand. It is less work than freelancers, but you are still responsible for their performance. You need to be ready to provide them with the right assets so they have what they need to succeed.
A managed content network alternative
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient choice because it handles the repetitive posting process for you, completely offloading that burden.
Reducing your tactical load
With TIDE, your job shifts from being a social media operator to being a content curator. You focus on finding the best webinar clips and testimonials from your course, and the network handles the rest. This drastically reduces the number of hours you spend on manual tasks like scheduling and account management. It gives you more time to look at the data and refine your strategy, which makes your results more visible and impactful to your leadership team.
Pick the model that removes the most manual labor from your daily routine.
See your network before you hire.
Tell us what your online course business already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I reduce my daily tasks?
Use systems that automate the repetitive parts of your job. Distribution is a classic area where you can save hours every week.
Which is best for proving results?
The one that shows the fastest growth in reach and traffic. A network typically provides the most immediate, measurable increase in visibility.
Is it okay to use multiple methods?
Absolutely. You might have an in-house editor for the creative work and a network for the distribution. This is a common and effective hybrid.