Stop being a manager of people
If you have an agency, you are constantly checking in on them. If you have an in-house team, you are managing their daily tasks. Either way, you are being a manager, not a marketing expert. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built by a provider such as TIDE. It removes the management overhead and lets you focus on your actual work.
Achieving scale without more people
You need to get your content to as many people as possible. An agency or a single hire can't do that. They just don't have the reach. A managed network, however, uses dozens of pages to blast your content everywhere. This is the scale you need to grow your podcast listener base. It is a much more effective use of your budget and your energy than trying to build a big, complicated team.
Proving your value through data
Your boss wants to see results. If you rely on an agency or a team to do everything, you are always waiting for them to give you the data. A managed network provides you with clear, consistent growth data that you can easily track. You can see how your show clips are performing across the entire network, making your reports simple and giving you the evidence you need to show your boss that your strategy is working.
Finding peace of mind in systems
A system is predictable. It does what it is told, every day. It doesn't get sick, it doesn't leave for another job, and it doesn't need to be managed. This is the kind of peace of mind you need in a high-stress role. By trusting your distribution to a provider, you get a reliable engine for growth that runs 24/7. You can finally stop worrying about the 'how' and start enjoying the growth of your podcasts.
Marketing managers should swap the management load of agencies or in-house teams for the automated distribution of a managed content network.
See your network before you hire.
Tell us what your podcast network already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How much time will I save?
You will save hours every week. Instead of managing a team, you are just providing the content and letting the system handle the rest.
What if my boss asks why we aren't hiring?
Show them the results of the network. It is often cheaper, faster, and provides better data than a new hire ever could.
Can I still work with creative freelancers?
Absolutely. Use them to create the best possible content, and use the managed network to make sure that content gets seen by everyone.