Shifting the focus to results
You are a CMO, and you need to see growth. A social media manager is often just making noise. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built by a provider such as TIDE. This system is designed for results. It drives traffic directly to your shows, which is exactly what you need to show your boss.
Making KPIs meaningful
If you have a low volume of content, any engagement metrics you see are just statistical noise. You need scale to make KPIs meaningful. A managed network provides that scale. By posting to many pages, you are getting enough data to see what works and what doesn't. This allows you to set meaningful goals and actually hit them, which is the only way to demonstrate your success as a leader.
The efficiency of a system
Instead of managing a person and their KPIs, you should be managing a system and its metrics. A managed network makes this easy. You get clear data on how your content is performing across all your distribution pages. This makes your job as a CMO much simpler, as you can focus on the strategy and let the data tell you what is working.
A strategy for scale
You have a network of podcasts. That means you need a network of distribution. A managed network is the perfect tool for this. It is a scalable way to handle your entire portfolio. You can see how each of your shows is performing, and you can adjust your strategy based on hard data. This is a much better way to run your marketing than hoping your team can handle it all.
CMOs should move away from manual social media metrics and leverage the volume and data of a managed content network for clear, measurable growth.
See your network before you hire.
Tell us what your podcast network already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should my main KPI be?
Your main KPI should be the number of new listeners gained per week. That is the metric that drives everything else.
How does the network make this easier?
It provides consistent, high-volume traffic that you can easily attribute to your shows, making your KPI reporting much more accurate.
Can I use this to test new shows?
Yes, it is the best way to test a new show. You can quickly see if it has potential before you invest more of your budget.