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First 90 days of a content network for a real estate developer? (Head of growth view)

Short answer

A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. Your first 90 days are about finding the winning formula for your content and scaling your reach.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Days 1 to 30: process and testing

You want to start testing as soon as possible. The first month is about getting your content pipeline running and establishing your initial set of test variants. You should be pushing different clips to see what gets the best traction. Don't worry about perfection; worry about gathering the data. You are establishing the baseline performance that you will improve upon in the coming weeks.

Days 31 to 60: scaling and iterating

By the second month, you have the data to start iterating. Focus on the clips that are driving the highest engagement and try to replicate their success. You should be working with your content teams to get more of what works and less of what does not. This is also when you start to increase the volume of your distribution as the network matures.

Days 61 to 90: growth and optimization

By now, you should have a high-functioning growth engine. You are using the network to feed a significant amount of traffic to your site. You have a clear process for content capture and distribution. This is when you can start to get creative with your growth experiments and use the network to push new project launches or seasonal promotions.

Managing the churn

Growth teams expect some level of instability. You know that account bans will happen, and you have to account for that in your performance reporting. The provider, like TIDE, manages this for you, so your focus stays on the conversion data. By the end of 90 days, you should have a proven channel that adds real value to your growth strategy.

Focus your first 90 days on building a content testing pipeline that allows you to scale your reach and drive more traffic.

See your network before you hire.

Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How fast can I scale?

As fast as you can produce content and the network can distribute it. It is a compounding effect, so it builds momentum over time.

Is the network good for A/B testing?

It is excellent for testing different hooks and video styles. You have many accounts that you can use to run simultaneous, parallel tests.

What is the key metric?

The key metric is the total volume of organic traffic directed to your lead-capture pages.

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