Building presence through organic volume
As CMO, I want our brand to be the most visible one in our local market. Organic volume is the only sustainable way to do that. If we are everywhere in the feed, we are the first thing people think of when they are hungry. This is not about one amazing post; it is about the thousands of small, authentic clips that we push out daily. It creates a brand presence that feels omnipresent, and that is what drives our conversions.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the foundation of our social strategy. I have the distribution power I need to make sure our brand message is heard by everyone.
Controlling the social channel
Ad platforms are restrictive, but our own organic network is our canvas. I can share whatever I want, chef stories, kitchen prep, new dish launches, and it all contributes to our brand equity. This creates a much more authentic connection with our audience than any ad ever could. We aren't interrupting their day with an ad; we are becoming part of their daily scroll. That is how you build a brand that people actually want to engage with.
Managing the workflow efficiently
I have offloaded the technical management of our network to TIDE. They keep everything running so I don't have to. It's a huge relief and it means my team can stay focused on the creative work. We spend our time developing better campaigns and planning our strategy, rather than dealing with account management. It's a much more efficient use of our time and our budget, and it has allowed us to achieve far more than we ever could on our own.
Achieve local market dominance through the volume and frequency of your organic content, eliminating the need to pay for ad space.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do you decide what to post?
You look at what works, which videos get the most views or shares, and you focus your content creation on those winning themes and styles.
Does this work for a group of diverse restaurants?
Yes, you can segment your network by brand, ensuring each of your different restaurants reaches its own unique target audience effectively.
Can I use influencers in this network?
You can absolutely integrate influencer content into your network to maximize the impact of your influencer partnerships.