The reality of managing an agency
You think an agency will handle everything. They won't. They will need your input on every single thing. You will spend your day reviewing their work, sending them photos, and correcting their mistakes. It is just as much work as doing it yourself. A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages.
The burden of in house hiring
Hiring someone sounds good until you have to train them, manage them, and keep them motivated. You become their manager instead of a marketer. Your time is far too valuable to spend it on HR tasks. You need a system that supports your efforts, not one that adds to your list of daily problems. A network runs by itself, without the need for constant supervision. It is a tool, not a person. And it is a much more effective tool than a manual poster.
Scaling your impact
You want to show your boss that you can scale the brand. You can't do that if you are stuck managing one account. A network allows you to reach more people than you ever thought possible. You can show your boss the reach numbers, the growth in clicks, and the impact on reservations. You become the person who built a system that drives the business forward. This is how you make yourself indispensable. You are a systems thinker, not just a content poster.
Quality creative is enough
Your job should be to create the best video content possible. The distribution should be handled by a system. When you don't have to worry about the algorithm, you can focus on making your food look amazing. You can spend your time with the chefs, the bartenders, and the guests, capturing the authentic moments that make your restaurants great. This is the work that actually builds a brand. Let the network handle the rest.
Take control of your time and increase your results by using an automated distribution network instead of managing people or agencies.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if I get asked why we don't have an agency?
Show them the results. Explain that you are using a more efficient system that delivers more reach and better data for the company.
Is this easier to manage?
Yes. It is a set it and forget it system. You upload the assets and the network handles the rest of the work for you.
Can I still do my own posts?
Of course. Use the network for your core content and keep your main account for high level, manual updates that need a personal touch.