Moving away from ad-heavy workflows
I am tired of constantly managing ad budgets. It is stressful and the results are never guaranteed. My new workflow focuses on organic content. I curate our best video clips, and they get pushed out across our network. This takes the pressure off me to constantly manage ad bids and allows me to focus on creating content that actually resonates with our guests. It is a much more enjoyable and productive way to manage our social media presence.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. I just provide the content, and the network handles the heavy lifting of posting it everywhere. It is a massive time-saver.
Providing clearer reporting
My director loves the growth in our organic reach. It is a much cleaner metric than ad impressions, and it is easier to show how it correlates with the increase in our foot traffic. Reporting on our network growth is straightforward and builds a compelling case for the work my team is doing. It shows that we are building a valuable asset that will benefit the group for years to come, not just chasing temporary results through paid spend.
Outsourcing the technical headache
I have offloaded the technical management of our network to TIDE. They handle the account security, the posting cadence, and any issues that pop up. This is a huge relief. I am not an IT person, and I don't want to spend my day fixing social media accounts. Now, I focus on the creative side of our marketing, which is what I am actually good at. It has made my job much more manageable and significantly more effective.
Shift your marketing spend from renting ad space to owning a distribution network that guarantees consistent local visibility.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does this require extra software?
No, the provider manages everything. You just focus on sending them your video files.
What happens when an account gets blocked?
The provider replaces it automatically. You don't have to worry about the details; it's part of the service they provide to keep you online.
Can I use this to drive newsletter signups?
Yes, by putting a link to your sign-up page in your network account bios, you can grow your email list organically alongside your social presence.