Scaling your brand's reach
As a CMO, you want your brand to be the first one people think of when they look for travel. Omnipresence is the goal. You need to be appearing in feeds constantly. This requires a scale that a single account cannot provide. A managed content network is your path to this level of visibility. By amplifying your existing destination videos across many pages, you become a constant presence in your audience's life, all without needing to hire a huge team to post manually.
The role of a content network
A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you own the feed in your category, reaching thousands of people every day with your travel content.
Addressing platform compliance risks
Omnipresence at scale means knowing the rules. Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE handles this by replacing pages, keeping your presence active. As a marketing leader, you should view this as a necessary infrastructure cost. It keeps your brand visible without you having to deal with the daily headaches of platform support or manual account management. You keep the strategy; they keep the plumbing working.
Driving growth through visibility
Visibility drives awareness, and awareness drives bookings. By being omnipresent, you are building a brand that is trusted and recognized. This is how you drive growth in a crowded market. You have a constant stream of traffic to your site, giving you more data to work with and more customers to acquire. This approach gives you the reach of a large publisher and the efficiency of a high performance marketing team. It is the best way to scale your brand.
Achieve omnipresence on Instagram by using a managed content network to distribute your content at scale.
See your network before you hire.
Tell us what your travel company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this affect my brand voice?
It reinforces it. Because you control the video assets, your message remains consistent even as you reach a much wider audience.
Can I use this to reach new markets?
Yes, you can easily shift your network focus to reach new destinations or traveler demographics, making it a very flexible marketing tool.
Is the distribution consistent?
Yes, because the provider manages the network to ensure your content is posted to all accounts every single day.