Stopping the content graveyard
You know the feeling: you spend months planning and producing a video, and it gets a few views before being buried. That is a waste. As a CMO, your job is to make sure your firm's content actually reaches people. Using an organic network is a perfect way to do that. It takes your library and puts it right in front of your target audience, time and time again. It makes your production work look so much more successful.
Building trust through volume
You need to build a connection with your potential clients, and that takes more than one video. By having a large library, you can show your audience that your firm really knows what it is talking about. This builds trust at scale. When a potential client sees your brand everywhere, they assume you're the leader in the field. That is a massive advantage that you can build just by being smart with the assets you already have.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the simplest way to get more value out of your library without needing more of your team's time.
Creating a more effective marketing strategy
When you have a network that is always active, you are always building your brand. This makes your overall marketing strategy so much more effective. You can show your team that you're getting more out of every video, and you can show leadership that you're growing the brand without needing a massive, recurring production budget. It is a win-win situation that makes you look like a pro.
Open up the full value of your existing content by using a managed content network to build organic scale.
See your network before you hire.
Tell us what your wealth management firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is the content style still appropriate?
If it is educational and compliant, it is perfect. Use your best, most informative videos to build your firm's authority across the network.
How do I manage the risk?
TIDE handles the technical risk, so you don't have to worry about the platform. You just focus on organizing your best content to share.
What happens if we run out of content?
You can keep the network running by cycling your best content or creating new videos when you have the capacity. Even a small library goes a long way.