Expanding reach without headcount
If you hire one person, you still only have one account. To get more reach, you have to do more work. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to scale your marketing without having to manage a larger team.
Leveraging your existing content
You likely already have a huge library of videos from weddings and tours. A single hire can only post these so many times before their feed looks old. A managed network can take those same videos and distribute them across fifty different accounts, ensuring they are seen by new people every day. This gives your existing content a much longer life and a much higher impact. You don't need to be constantly filming new things to stay visible; you just need a better way to distribute what you already have.
Consistent visibility year round
Managed networks run by TIDE provide the consistency that a single person often struggles with. They don't take sick days or get distracted by other projects. Your venue's best weddings and tours are posted multiple times a day, every day of the year. This ensures that you are always top of mind for couples, regardless of the season. This steady stream of visibility leads to a more consistent flow of tour bookings, which makes your job easier and helps you hit your monthly targets with much less stress.
Proving results with data
It is much more impressive to show your boss millions of impressions and a surge in inquiries than it is to show a few nice posts on one account. A managed network provides the kind of scale that is impossible to ignore. It proves that your marketing strategy is working at a high level. For about the cost of one marketing hire, you have implemented a system that outperforms a whole team of traditional social media managers. This makes you look like a strategic leader while actually reducing your daily administrative tasks.
Marketing managers can scale their results and impact by using a managed network to distribute their venue's content.
See your network before you hire.
Tell us what your wedding venue already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is my role in managing the network?
You are the strategic director. You provide the video clips and set the overall direction. The provider handles the technical work and the daily posting. This allows you to focus on high level brand strategy and improving the conversion of the leads that come in.
Will the network compete with our main page?
No, it supports it. The network pages act like a funnel, driving awareness and traffic back to your main venue profile and website. It's about reaching people who don't know you yet and bringing them into your brand's world.
How often do we need to provide new videos?
You can provide new content as often as you like, but most venues find that a good batch of wedding and tour clips can last for several months. The network is very efficient at repurposing your best work to keep things fresh for new viewers.