Simplifying your daily operation
Managing social for one location is hard. Managing it for ten is overwhelming. Centralizing your distribution lets you work smarter, not harder. You create one set of great videos, and the network distributes them across all your target regions. This eliminates the need for redundant posting schedules and tracking across different pages. It frees up your time so you can focus on the campaigns that actually move the needle for each location.
How a managed content network helps you scale
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is a massive timesaver. You are the strategist, and the provider is the infrastructure. You get to maintain a massive presence in every market while only dealing with the high-level content strategy and performance monitoring.
Managing the reality of social platforms
High-volume posting can result in some accounts being restricted. This is normal, and it is part of the operational reality of this strategy. Your provider handles these issues and replaces accounts, so your presence in every market remains active. You do not need to worry about account management. Your job is to make sure your content is great and that it is resonating with the audience in each of your locations.
Proving results for all your locations
Your team needs to see that you are growing the business everywhere. This engine allows you to show that you have successfully scaled your brand’s reach to every market. When you can point to a successful network that is driving traffic to your centers in multiple cities, it is a huge success for your department. It shows your leadership that you are capable of handling growth and delivering on your goals for every location.
Marketing managers can scale their efforts across multiple locations by centralizing organic distribution through a managed content network.
See your network before you hire.
Tell us what your wellness center already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will I lose the local touch?
Not at all. You can still create content that is specific to each location. The network just makes sure that content gets seen by the right people in that city.
Is this hard to set up for each location?
It is actually very easy. You just need to work with the provider to define your target markets, and they handle the setup and maintenance of the network for you.
Can I easily report on each location's success?
Yes. You can use separate links or tracking codes for each city, allowing you to clearly see how the network is performing for each of your centers.