Prioritize capturing over creating
As a founder, you want your team to spend their time where it matters most. Instead of briefing them to spend hours editing perfect Instagram posts, tell them to focus on capturing the raw beauty of your project reveals and the interesting details of your process. This raw footage is the most valuable asset you have. The technical work of editing and distribution can be automated or handled externally. By shifting the focus to high-quality asset capture, you ensure that you are building a library of content that can be used to promote your firm for years to come.
Briefing for distribution scale
To grow your firm's reputation, you must brief your team for scale. Tell them that a single-account strategy is no longer enough. Instead, they should be looking at using a managed content network. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This ensures your project reveals reach thousands.
Focus on high ROI activities
Your brief should emphasize activities that drive the best return for the firm. Hiring more people to post manually on Instagram is often a low ROI activity for a growing architecture firm. Instead, use your budget to build a managed content network, which costs about the cost of one marketing hire but delivers far more reach. This allows your internal team to remain small and focused on high-level marketing strategy and client relationships, while the network handles the repetitive work of distribution. It's a more efficient way to build your firm's brand and generate inquiries.
Understanding and managing risks
When briefing your team on a network-based strategy, be honest about the platform risks. Running many accounts with automation is against Instagram's terms, and some accounts may be banned. A provider like TIDE handles the replacement of these accounts, so your firm's reach remains consistent. Your team needs to understand that this is part of a modern growth strategy. By managing these risks proactively, you can ensure that your project reveals get the visibility they deserve without putting your main brand account at risk, allowing for consistent and sustainable growth.
Brief your team to capture high-quality project reveals and use a managed content network for high-scale, efficient distribution.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What kind of footage should I ask for?
Ask for steady, high-definition clips of finished project reveals and short, interesting videos of the architectural process or unique design details.
How often should we update the team?
You only need to provide new project reveals as they are completed. The distribution network can keep your firm visible using your existing archive between new projects.
Will this affect our brand's luxury image?
No. By providing only high-quality reveals, you ensure the network reflects the premium nature of your firm's work while achieving a much larger audience.