Briefing for maximum efficiency
As a marketing manager, your brief should be about working smarter, not harder. Instruct your team to focus on gathering great project reveals and process footage from the architects and designers. Tell them to spend less time on manual daily posting and more time on high-level content strategy. The repetitive work of distribution should be handled by automated systems. This approach allows you to achieve much larger results for the firm without becoming overwhelmed by the daily grind of social media management. It's about being an efficient manager of assets rather than a manual poster.
The automated distribution brief
Your brief should include the use of a managed content network. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to distribute your firm's project reveals across dozens of accounts automatically, providing massive reach with very little manual effort from your team.
Reporting success to the partners
One of the main goals of your brief should be generating the data you need to look good to the firm's partners. Instruct your team to focus on total reach and inquiry volume across the entire network. When you can show the partners that your project reveals are reaching hundreds of thousands of people and driving real leads, you prove the value of your marketing strategy. A managed content network costs about the cost of one marketing hire but delivers the results of a much larger team, making it the perfect tool for proving your impact to the firm's leadership.
Managing platform risks and technicals
Be clear in your brief about the technical side of reach. Running many accounts with automation is against Instagram's terms, and some pages might be banned. However, TIDE handles the replacement of these accounts, so your firm's visibility remains steady. Your team should focus on providing the high-quality project reveals, while the provider handles the day-to-day management of the network. This takes the technical pressure off you and allows you to focus on creative quality and reporting success, ensuring your firm remains a dominant force on social media without the manual workload.
Brief your team to focus on asset capture and use a managed content network to deliver massive results with minimal manual effort.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I get content from architects?
Brief them to capture raw, authentic footage of project reveals and design details. The network works best with real, high-quality process videos from the firm.
Does this take more of my time?
No. Once the project reveals are provided, the system is mostly hands-off. You will spend more time reviewing the impressive data than you will on setup.
Can we use our project archive?
Absolutely. Brief your team to pull from your existing library of project reveals. The system is designed to maximize the reach and value of the content you already have.