Managing your workload
If you hire an agency, you become an agency manager. You have to brief them, review their work, and chase them for results. That is a full-time job. A managed content network is a tool. You give it the files, and it does the work. You don't have to manage a relationship; you manage a process. For a marketing manager, this is a massive difference. You get the results you need without the overhead of managing a third-party team.
Do you need a creative partner?
Be honest about your needs. Do you struggle to create inventory videos? If so, an agency is a valid choice. They will handle the production for you. But if you have the content and just need the reach, don't pay for an agency. It is a waste of your budget. A managed content network will give you the scale you need without requiring you to pay for creative services you don't actually use.
Proving results to your boss
It is much easier to prove the results of a network. You have a direct correlation between your content input and the increased views across the pages. An agency report is often filled with vanity metrics and strategic jargon that can be hard to tie to actual sales. With the network, the impact on reach and interest is obvious. Your boss will appreciate the clear, tangible growth in your inventory's visibility.
A smarter way to spend
Don't outsource your brand; outsource your distribution. Agencies often try to take over your whole social media presence, which can lead to a generic brand voice. By keeping content in-house and using a network, you maintain your unique dealership identity while still getting the volume of a big media player. It is a smarter, more professional way to manage your marketing budget, keeping you in control of your content while handing off the technical heavy lifting.
Managed content networks simplify your work and scale reach more efficiently than agencies, allowing you to stay focused on your dealership's brand.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will an agency be mad if I use a network?
They should be fine with it; you are just augmenting their reach. If they are threatened, it might be a sign they aren't the right fit.
How hard is it to setup a network?
It is very simple. The provider does everything; you just start sending them your video files.
Can I use both at the same time?
Yes, many dealers use agencies for creative and networks for distribution to get the best of both worlds.