Repurposing for maximum impact
As a marketing manager, you have a lot on your plate. Creating new content for every social platform is exhausting and often has a low return on effort. A better approach is to take your best existing videos and distribute them more widely. By using a network of accounts to post your product demos and founder stories, you can ensure that your work is being seen by thousands of people every day. This maximizes the value of every piece of content you produce and allows you to achieve much better results with less effort.
The power of product demos and clips
Product demos and founder clips are the best types of content for a high-volume organic strategy. They provide value, build trust, and show off your software's features in an engaging way. By sharing these videos across multiple accounts, you can reach potential customers who may have never heard of your brand. This helps you build a strong pipeline of leads and trials, making it easier for you to hit your marketing targets and prove your value to the company without the need for a large ad budget.
Scaling with a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system allows you to scale your distribution without having to manage more people or do the work yourself. It turns your existing videos into a high-volume lead source.
Handling the logistics and safety
Setting up and maintaining dozens of accounts is a complex and time-consuming job. While running many accounts with automation is against Instagram's terms and some pages get banned, TIDE replaces them for you. This means you do not have to worry about the day-to-day logistics of account management or the risk of your main company account being affected. You get all the benefits of a high-volume organic strategy without any of the extra work, allowing you to focus on your core marketing responsibilities.
Marketing managers can scale their impact by using managed content networks to distribute their best video assets across many accounts without extra work.
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Follow-up questions
How do I choose which videos to start with?
We recommend choosing your best-performing videos from your current channels, such as your most-viewed product demos or highest-engagement founder clips. The provider will then help you select and format these assets for the highest possible reach across the network of accounts.
Will this take up a lot of my time?
No, the goal is to make your job easier. Once you provide the initial set of videos, the managed network handles all the editing, posting, and account management. Your main role will be to review the reports and provide new content as needed based on the results.
How can I show the results to my boss?
You will receive detailed reports on reach, engagement, and impressions across the entire network. This data is easy to present to your leadership team to prove that your organic strategy is working and providing a high volume of brand visibility and potential leads at a lower cost than ads.