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What happens in a baby brand's first 90 days with a content network? (Head of growth view)

Short answer

The first 90 days with a content network is a high-velocity testing phase. You will identify your most effective content, optimize for traffic, and scale your reach. As a Head of Growth, you want to move quickly through this phase to find the winning formula that delivers consistent, low-cost traffic. This period is the difference between a successful growth strategy and a missed opportunity.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

The initial testing phase

Month one is all about getting the data flowing. I want to see how our content behaves across a large number of accounts. We test different hooks, lengths, and topics. My goal is to get a baseline for our performance. I need to know what our current CAC is for organic traffic so we can compare it to our paid campaigns. This is the starting line for our growth modeling.

Iterating for results

Month two is where we refine the funnel. We see which videos are driving the most clicks and which are just getting views. I have the team cut the underperformers and double down on the winners. We start to test different landing pages for the traffic. We are looking for the combination that drives the highest conversion rate. This is the heart of my work, optimizing the entire acquisition path for maximum efficiency.

The mechanics of the network

A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network is our growth engine. In these first 90 days, we are learning how to drive that engine for maximum output. We are identifying the limits and the potential of our distribution reach.

Scaling for growth

By month three, we have our system dialed in. We know exactly what content works and where to send the traffic. We are ready to scale our investment. I present the case for more resources to leadership, backed by our performance data. We are no longer testing; we are growing. This is the moment when the growth engine starts to pay for itself, and we can confidently scale our reach to new heights.

Heads of Growth should use the first 90 days to run rapid experiments, optimize for conversion, and build a scalable, low-CAC acquisition engine.

See your network before you hire.

Tell us what your baby and kids products brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How do I know when I've found a winner?

When a video consistently drives traffic at a low cost. That is your benchmark. Keep creating that kind of content.

What happens if a test fails?

You document it and move on. Failures are just as valuable as successes. They tell you what not to do, saving you time in the future.

How does this help my CAC?

It lowers it significantly by providing a stable stream of free, organic traffic. That is the ultimate goal of this entire strategy.

Same question, other roles

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How other industries answer it

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