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What happens in a coaching company's first 90 days with a content network? (Marketing manager view)

Short answer

The first 90 days of a managed content network are broken down into three phases: configuration, experimentation, and scaling. Month one is for infrastructure and setup. Month two is for testing your content to see what resonates with the audience. Month three is for scaling the winning videos. A provider like TIDE handles the technical side so you can focus on your results.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Month one: getting started

Month one is a busy time, but not because of manual work. You are setting up your tracking links, prepping your content files for the provider, and making sure your landing pages are ready. Your provider is busy setting up the network. It might feel quiet at first, but this is the critical setup work. Make sure you have your analytics dashboard ready so you can track every click. This setup work is what makes the rest of the 90 days successful.

Month two: find the winners

Month two is where you start to see real movement. You have data. You are looking at which videos are getting the most traffic. Use this month to experiment. Send over new ideas, try different hooks, and keep testing. This is the most exciting part of your job, you get to see what your audience really wants. Keep your team informed about what you are seeing. If you find a winning video style, tell them to make more of it.

Month three: double down

By the third month, you have a solid idea of what works. Now, you refine. You take your winning videos and make sure they are front and center. The network is running smoothly now, and you have a predictable traffic flow. You are hitting your lead goals, and you have the data to back it up. This is the payoff. You have successfully implemented a new growth channel, and you can now focus on optimizing the conversion path even more.

Your role as manager

You are the project manager for this growth lever. Your job is to keep the content flowing and the provider informed. If you notice a dip in traffic, ask your provider why. If you see a spike in leads, find out which video caused it and do more of that. You are the link between the network traffic and the business results. Keep your stakeholders updated, and enjoy the win as you prove the value of this new channel.

The first 90 days transform the network into a reliable, high-volume growth engine that you can confidently report on to your leadership.

See your network before you hire.

Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

What if my first set of videos doesn't work?

That is what the testing phase is for. Don't worry. Just gather the data, adjust the content, and try again.

How much time should I spend on this weekly?

Once it is up and running, it should only take a few hours a week to manage the content flow and report on results.

Should I be worried about account bans?

Your provider handles that. That is the beauty of the service. Your only concern is getting the right content into their hands.

Same question, other roles

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