The scale problem in growth
Growth is a game of scale. You need to test more things and reach more people than your competitors. If you are stuck in the manual, one-account-at-a-time trap, you are losing. You need a system that can take your content and put it in front of thousands more potential users instantly. That is the only way to get the data you need to optimize your acquisition funnel. Stop hiring people for manual tasks and start building systems that do the work for you.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the ultimate growth tool. It gives you the scale you need to test aggressively and reach your growth targets. It is essentially an organic distribution engine that works 24/7, giving you a steady stream of data to fuel your growth strategy.
Testing velocity is everything
The faster you learn, the faster you grow. By using a network, you can test dozens of different video angles across many pages at the same time. You will get the results you need in days, not months. This allows you to iterate on your content and find the hooks that really drive installs. If your team isn't spending their time analyzing this data, they aren't working on growth. This is how you shift from guessing to knowing.
Efficiency for the growth team
Keep your team small and your systems powerful. You don't need a huge group of people to run a network. You need a small, focused team that can interpret data and create high-converting content. The network takes care of the distribution. This model allows you to do more with less, keeping your CAC low and your efficiency high. As you grow, keep pushing to automate more of the process so your team stays focused on the high-level work.
Scale your organic reach and testing velocity using managed networks to maximize growth efficiency.
See your network before you hire.
Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I know which pages are working?
You monitor the conversion data from each page. The network gives you the data to decide where to focus your effort.
Is this too much content?
You can never have too much good content. As long as it is relevant to the app and the audience, it will perform well.
How do I get started?
Choose your best-performing content, set your goals, and let the network provider handle the rest. It is surprisingly easy.