Workload and manual tasks
How much of your day is spent manually posting videos to Instagram? If it is a lot, you are burning time that could be used on better marketing tasks. Hiring an assistant helps, but they still have to do the manual work. A managed content network handles the posting automatically. You just need to supply the videos. This frees up your time to focus on strategy, content creation, and analyzing which videos actually lead to booked appointments for your dentists.
Quality vs volume
An assistant can help you improve the quality of your content, maybe spending time editing better clips. A network gives you volume. You need both to succeed. If you hire, you might get better videos, but you will still struggle to get them seen. If you use a network, you get huge visibility, but you need to make sure the content you feed it is good. You can be more effective by using the network for distribution and your own time for quality.
Managing a partner vs a person
Managing an employee is hard work. You have to handle their training, their mood, and their performance. Managing a partner like TIDE is easier. They provide a service, and you evaluate the results. If they don't deliver, you can stop. With an employee, it is a much bigger commitment. If you are already busy, the last thing you need is another person to manage. A service-based solution is often much more manageable for a busy marketing manager.
Proving results to your boss
Your boss wants to see more patients in the clinic. If you hire someone, you need to show that they are producing enough work to justify their salary. If you use a managed content network, you need to show that the traffic is converting into patients. Both are valid. But a network gives you a clearer line of sight to growth. You can measure the number of posts and the traffic they generate. This is easier to report than the daily output of a person.
Marketing managers should leverage managed content networks to eliminate manual posting, freeing time for high-value strategic growth initiatives.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this make my job easier?
Yes, it removes the repetitive, manual tasks from your day, allowing you to focus on the work that actually generates revenue for your group.
Is it easy to set up?
The setup is mostly just giving the provider access to your video library. From there, it is a very smooth process to get started.
Can I use both?
Most marketing managers find that the best results come from having a smart partner on the network side and using their own time for strategy.