Setting the right KPIs
As a founder, you want results. Stop measuring your team by their ability to post pretty photos. Tell them to prioritize reach and click-throughs. If they are spending all their time managing one account, they are missing the goal. Tell them to focus on getting your test-ride videos in front of more people. A managed content network gives them the tools to do this by distributing your content widely without needing to add more staff.
Focusing on the creative that works
Brief them to test different video formats. Which range-test works? Which commuting hack gets people to click? When you use a managed content network, your team can test these variables at scale. TIDE builds and runs the network, so your team can focus on creating the content that actually drives traffic. You want to know what leads to a test ride, not what looks good in the feed.
Handling the operational reality
Be clear about the trade-offs. Tell your team that they need to understand the platform's limitations. They should be prepared for the fact that some accounts will be banned. This is expected. The provider manages the rotation. Your team's job is not to fix the accounts, but to keep the content pipeline full of high-quality clips that get people excited about your vehicles. This keeps your focus on what matters: the product.
The path to efficiency
Don't hire a giant agency. Don't hire a massive social team. Hire a lean group that knows how to create and manage the flow of content. With a managed content network, you have a system that does the distribution. Your team's job is to optimize the content, while the network handles the reach. This is how you build a profitable, fast-growing company. You get the growth you need without the bloat of a traditional marketing department.
Brief your team on driving traffic through distribution, not just managing a single account.
See your network before you hire.
Tell us what your EV and e-mobility brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should I include in the brief?
Focus on the target audience (e.g., urban commuters) and the specific action you want (e.g., test-ride sign-ups).
Should I care about the brand voice?
Yes, but keep it simple. Your videos should speak for themselves: show, don't tell, how the vehicle improves their life.
How do I measure success?
Measure the total number of clicks to your site coming from your network channels.