Using freelancers for specific needs
When you have a specific project, like filming a new collection of try-on videos, a freelancer is often the best call. They are focused on that one task, so they give it their full attention. You don't have to worry about managing a big team or worrying about their other client work. You just need to provide a clear brief and the right assets. It is a great way to get high quality work done quickly without increasing your team size.
Managing an agency to get results
If you are drowning in work, an agency can save you. They can handle the daily posting and simple edits. However, you must be a good manager. If you don't give them clear direction, they will fail to capture the nuance of your brand. You should spend your time on strategy and let them handle the execution. Always check their work against your brand standards, as a mismatch can damage your reputation with your customers who expect a certain level of quality.
Expanding your reach automatically
A managed content network can help you scale your distribution without hiring more people. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get your content in front of more people without you having to do more work.
Doing it in-house for the long haul
When you do it in-house, you are building a muscle. You learn more about your brand and your customers every day. You become a better marketer. Don't be afraid to take on the work yourself if you have the capacity. It keeps your costs low and your brand voice consistent. You can always hire help later as you grow. Start with the basics and focus on high quality content that resonates with your target audience.
Combine your own internal work with targeted freelance help to keep your brand authentic while scaling your output.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I know when to hire someone?
Hire when your current work is so much that you are missing opportunities for growth. If you are stuck in the weeds, you need help.
What should I look for in a partner?
Look for someone who understands your brand. They should be able to produce content that looks like it came from you, not a generic agency.
What if I get banned while using a managed network?
Automation is against terms of service, and some accounts will get blocked. A provider like TIDE will replace your pages so you stay active.