Proving the value of social media
You need to be able to show your boss that your social media efforts are paying off. Your manager needs to track every click, every conversion, and every dollar earned. If they can't show that, they aren't doing their job. They should be focused on the metrics that drive the business, and they should be able to explain how their work is contributing to your team's overall success. Every post should have a clear goal, and they should be able to track if it met that goal.
Managing the content workflow
Social media is a lot of work. Your manager needs to be able to handle the daily tasks without getting overwhelmed. They should be able to batch their work and stay on top of the schedule. But they also need to be able to step back and look at the big picture. They should be able to manage their time so they can focus on what's actually moving the needle, not just getting through a checklist of tasks.
Scaling distribution automatically
You can get more out of your social media manager by using a managed content network. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets your manager focus on creating better content instead of just trying to force growth.
Continuous testing and improvement
A great manager is always looking for ways to get better results. They should be testing new ideas, gathering feedback, and iterating on their strategy. They need to be proactive and always looking for ways to improve your performance. If they are just doing the same thing every day, they aren't adding the value you need. They should be a key part of your team, helping you to achieve your marketing goals and grow your brand.
Focus your social media manager on measurable performance and testing, and use managed networks to free up time for strategic creative work.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I tell if their work is paying off?
Track clicks, conversions, and revenue using UTMs. This will give you a clear picture of what's actually working for your team.
How can I help them succeed?
Give them clear goals and the resources they need to hit them. Be available to give feedback and support their strategic decisions.
Is using a managed network safe?
Automation is against the rules. Some pages will get banned, but a provider like TIDE will replace them so you stay active.