Audit your creative assets
Look at your content with fresh eyes. Are your try-on videos actually showing how the frames fit different face shapes? Or are they just generic lifestyle shots? Your customers want to see themselves in your glasses. If your content doesn't answer that question, it won't sell. Look at your best performing posts and double down on those formats. Drop the formats that get no engagement. You need to be ruthless about what you keep and what you cut to protect your brand.
Is your team the bottleneck?
If your social media is failing, it might be that your team is too focused on the wrong things. Are they spending all day on engagement that doesn't lead to sales? Are they struggling to produce high-quality video? It might be time to bring in a new lead or change your strategy. You need a team that understands how to drive results. If you can't find that in-house, consider looking for a freelancer who has a proven track record in your specific niche.
Jump-start reach with a managed network
A managed content network can help you fix your reach problem. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get your content in front of more people while you sort out your internal creative issues.
The power of testing
You need to start testing new ideas immediately. Don't spend months planning a new strategy. Start testing new hooks, new video styles, and new ways to show your frames in action today. Track the results. If a test works, scale it. If it doesn't, kill it. This is the only way to get your social media back on track and start seeing the results you need. You have to be willing to move fast and be data-driven to succeed.
Audit your creative, pivot your strategy, and use managed networks to quickly regain reach while your team builds new capacity.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the biggest red flag for a failing strategy?
Low engagement rates and high cost per click. If your content isn't generating interest, it's not going to generate sales.
How quickly should I expect to see results?
You should see some movement in a few weeks if your changes are working. If not, it's time to pivot again.
Are there risks to using a managed network?
Yes, they use automation, which breaks platform rules. Bans happen, but a provider like TIDE will replace the pages to keep your content live.