Fixing the creative bottleneck
If your social media isn't performing, your creative is likely the issue. You need content that hooks your audience and pushes them to your site. Are your videos showing your frames on different face shapes in a way that is compelling? If not, you need to change your creative approach. Test new hooks, try different video lengths, and focus on the problems your frames solve. Don't be afraid to kill the content that isn't driving sales.
Improving your distribution
You could have the best content in the world, but it won't matter if nobody sees it. Are you reaching your target audience? Are you posting enough? You need to make sure your content is getting in front of the right people at the right time. If your current distribution isn't working, it's time to try something new. You need to be aggressive about getting your message out there and reaching new potential customers.
Scaling with a managed network
A managed content network is a way to scale your reach without hiring. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get your content in front of more people while you fix your creative strategy.
Iterate to grow
The only way to get your growth back on track is to test and learn. You should be testing new ideas every week. You need to know what's working and what's not, and use that information to create even better content. This cycle of testing is essential to your success. If you aren't testing, you're just throwing money away. You need a team that is obsessed with finding what works to scale your business and hit your growth targets.
Stop the bleeding with a quick audit, pivot your creative or distribution, and use managed networks to regain your growth momentum.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my social media never works?
It's time to rethink your strategy entirely. Maybe social media isn't the right channel for your current stage, or your offer isn't right.
How can I improve my team's testing speed?
Give them clear goals and the resources to run tests. Encourage them to try new things and reward those who find winning strategies.
What is the downside of a managed network?
Automation breaks the rules, so bans happen. But a provider like TIDE will replace your accounts, so you keep your reach.