Treating UGC as a capital asset
You paid for this content or your customers gave it to you for free. Either way, it is an asset. If you only post it once, you are wasting your potential. You need to put those videos in front of new eyes constantly. If your current organic strategy relies on one main feed, you are leaving money on the table. You need a wider distribution strategy to ensure that your library of try-on videos actually works to bring in new customers every day.
The power of a managed content network
You can turn your unused UGC into a growth engine. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes your backlog of content suddenly valuable by putting it in front of thousands of potential customers daily.
Maximizing your existing inventory
Do you have hundreds of videos of people wearing your frames? Great. Those are perfect for short-form video formats. You do not need to create something new every day. Instead, organize your library by frame style or face shape. Start testing which videos perform best when posted across your network. If you find a video that drives traffic, put it on repeat. Your goal is to maximize the utility of every asset you already have to keep costs down.
Avoiding the cost of new production
Production is expensive. Before you book another shoot, look at what you already have. Your backlog is a goldmine if you distribute it correctly. By using a content network to cycle through your existing UGC, you can pause or reduce your new production spending. This keeps your cash in your pocket while still keeping your social media feeds active. Only produce new content when you have a specific new style to launch or a new message to share.
Turn your unused UGC into a growth asset by distributing it across a managed content network to maximize reach without new production costs.
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Follow-up questions
How do I handle usage rights for UGC?
Always ensure you have clear permission to use customer videos for marketing. A simple agreement goes a long way in protecting your business from potential legal issues.
Is it safe to repost old videos?
Yes. Most audiences have not seen your past content. Repurposing old videos allows you to reach new people without the need for constant new filming.
How does TIDE handle account safety?
Running many accounts with automation is against terms, and some pages get banned. TIDE replaces them. You accept the risk for the sake of massive reach.