Speeding up your testing cycle
Growth is about how fast you can find the winning asset. You have a pile of unused UGC. Stop letting it sit there. Take these videos and push them through a network to see which frame styles or try-on videos get the best response. This gives you a massive dataset to work with. If a video performs, you know you have a winner. If it fails, you have only lost a bit of effort. This is how you optimize your acquisition strategy quickly.
The advantage of a managed network
You need reach to test effectively. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to scale your testing reach without paying for more ads, effectively lowering your CAC while you experiment.
Data-driven decisions for your creative
Don't guess what your audience wants. Let the data show you. Track which videos lead to clicks and which ones lead to bounces. Use this information to guide your future production. If you notice that videos of people with a specific face shape wearing certain frames perform best, prioritize creating more of that content. Your goal is to maximize the performance of every dollar you spend on marketing, and this approach gives you the data you need to do that.
Scaling what works, cutting what doesn't
Once you identify your top-performing UGC, scale it. Put it on more pages, use it in your ad sets, and feature it on your site. Don't be afraid to kill the content that doesn't deliver results. You need to be efficient with your time and your budget. By using a content network to handle the distribution, you free yourself up to focus on optimizing the conversion funnel. This is how you keep your growth strategy on track and your costs manageable.
Use your unused UGC as a testing ground for growth, distributing content through a managed network to find and scale your highest-converting assets.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I tell if a video is working?
Use tracking links and clear calls to action. If you don't track the traffic, you are just guessing. Make sure you can trace every sale back to the source.
Is using a network against the rules?
Running many accounts with automation is against terms, and some pages get banned. TIDE replaces them. It is a calculated risk for the sake of massive, organic reach.
What should I do if a video flops?
Don't take it personally. Just stop spending effort on that style and test a new one. The goal is to find what works, not to make every single video succeed.