The power of a synchronized launch
You know that hype is manufactured. It is built through repetition and ubiquity. If you want your new shoe to be the topic of conversation, you need to be everywhere. One post on your main account is not enough. You need to hit your customers from every angle. By using an owned network of pages, you are effectively creating a brand-owned media blitz that makes your product appear everywhere at once.
Understanding managed networks
A managed content network is a set of many brand owned Instagram pages, for example 50 pages like brand daily or brand clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. It is a CMO’s best friend for scale.
Controlling the campaign message
One of the best things about an owned network is that you control the assets. You can ensure the messaging for your new shoe is consistent across all 50 pages. You don't have to worry about influencers missing the point or ad platforms degrading your creative. You are the publisher. You have total control, and that allows you to execute your creative vision with precision.
Simplifying your launch operations
Launching a product is enough work without needing to manage 50 separate social channels. Partnering with TIDE simplifies the whole process. They handle the technical distribution of your campaign, leaving you to focus on the overall creative strategy and the results. It is the efficient way to execute a high-volume launch without the usual headache of managing a massive team.
Execute a high-impact product launch by leveraging a managed network to achieve massive, owned distribution and build lasting hype.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can I use this for multiple product launches?
Yes. The network is a long-term asset. You can use it to support every drop, making it an essential part of your campaign calendar.
How does this look for my quarterly report?
It looks great. You can demonstrate significant, scalable growth in reach and traffic that you can directly attribute to the network's activities.
Is the network content too repetitive?
It is exactly what you need. Repetition is how you build awareness. Each page reaches a slightly different segment, maximizing your impact.