Making it easy for your provider
Your job is to make the provider's job as easy as possible. This means you should have a clear, organized way of sending them your content. Keep your file names consistent, make sure the video formats are correct, and provide clear instructions. The more organized you are, the faster your content will get posted. This is a key part of your workflow as a marketing manager, and it will make your daily routine much easier and more efficient.
Building a content library
You should be building a library of raw video content that you can tap into whenever you need it. This could be behind-the-scenes footage, product shots, or even clips from your fans. The more content you have on hand, the easier it will be to keep the network active. Don't wait until the last minute to produce content. Build a habit of capturing it whenever you have the chance. This will make your life as a marketing manager much less stressful.
Staying on top of your brand voice
Even though the content is raw, it still needs to sound and feel like your brand. You should set clear guidelines for your creative production. Make sure every clip reflects the style and the energy of your footwear. You are the guardian of your brand voice, and it is your job to ensure that everything that goes out to the network aligns with it. This is a simple but important task that keeps your brand consistent.
Proving what works
You need to track which content is getting the best results. Are your drop videos performing better than your evergreen ones? Are your street style clips getting more clicks than your product shots? Keep a record of these findings. This is the proof you need to show your leadership that you are getting results. You are becoming a smarter and more effective marketer with every video you post, and that is exactly what your career needs.
Build an organized system for capturing high-volume, authentic video content to drive consistent traffic and prove your marketing impact.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Do I need to be a video pro?
No, you just need to be a good marketer. Keep the content simple, raw, and focused on your product.
What if my manager doesn't like the raw look?
Show them the data. When they see the traffic increase, they will love the raw look as much as you do.
How can I make this work with a small team?
Keep it lean. Don't overthink it. Just capture the footage, put it on your phone, and send it to your provider.