Getting the workflow right
The first month is all about getting your process down. You need to make sure you have a simple and efficient way to get your content to the provider. This means having your files ready, your links prepared, and your communication clear. It might feel a little hectic at first, but once you have your routine down, it will be so much easier. You are building a system that saves you time and gets you results.
Tracking and reporting your results
By month two, you will start to see the results of your hard work. You need to make sure you are tracking everything so you can report on it. Create a simple dashboard that shows how much traffic the network is driving to your site. This is your proof that it is working. Your manager will be impressed, and you will be able to show exactly what the network is doing for your footwear brand.
Using the data to get better
In month three, you will know exactly what is working. You can use the data you've gathered to improve your creative and get even better results. This makes your work so much more effective and helps you grow as a marketer. You are learning more than you ever could in a traditional marketing role, and that's great for your career. You are becoming a pro at using data to drive results.
Building your case for more
By the end of the 90 days, you have everything you need to show your boss that this is a winner. You have the results, the data, and the story of how you made it happen. This is your chance to show what you can do and to get the support you need for your future marketing efforts. You are proving that you are a smart and effective marketer who knows how to use the right tools.
Focus on establishing a smooth content workflow and using data to prove your results, building a strong case for your marketing impact.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my boss asks for a report?
Keep a simple log of your content and the traffic it brings. That is all they need to see that it is working.
How do I make the first month less stressful?
Don't overthink it. Just keep it simple and stay organized. The process will get easier every single week.
Is the network hard to maintain?
Not at all. Once you have the process down, it is very easy to keep it running every single day.