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First 90 days of a content network for an edtech company? (Marketing manager view)

Short answer

The first 90 days focus on onboarding your assets, setting up the network, and observing early traffic growth. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built and run by a provider like TIDE, allowing you to stop manual posting and focus on data.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Month one: Preparing your content

The work starts with your asset library. You need to gather your videos and organize them so the provider can start using them. You aren't posting them yourself, but you are the steward of the quality. You also set up the tracking links so you can see where the traffic is coming from. It is a busy month of coordination, but once you finish, the daily grind of manual social media posting ends. You are building the foundation for a much easier workflow.

Month two: Observing the impact

The network starts to hum. You will see traffic numbers climb. This is the fun part. You keep an eye on which clips perform well and which ones don't. You might decide to feed the provider more clips that look like the winners. You are essentially managing a system now, not a social feed. You are no longer tied to a keyboard all day, which feels strange but welcome. You are also getting used to the reality that some accounts will be replaced by the provider.

Month three: Proving the results

By now, the system is reliable. You can create a clear report for your team showing the results of the project. You show the increase in traffic, the growth in brand reach, and the savings in your own time. This is a huge win. You have demonstrated that you can implement a new, automated growth channel. You have successfully navigated the first 90 days and now have a system that is a permanent part of your marketing toolkit.

Managing your shift in responsibilities

You were a poster, and now you are a manager. In the first 90 days, you might feel like you should be doing more. Resist that. The goal is to let the system do its job. Your task is to provide the raw materials, the new clips, and to monitor the high-level performance. You are now working on higher-leverage tasks that move the needle for your company. You have successfully outsourced the repetitive parts of your job to focus on growth strategy.

The first 90 days transition you from a manual poster to a system manager, providing an automated organic engine for your brand.

See your network before you hire.

Tell us what your edtech company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

Will I have more free time?

Yes. Once the network is running, your manual posting time drops to zero, giving you more time for strategy and reporting.

What if the results aren't immediate?

That is normal. The goal is to build an organic engine that gets stronger over time, not just a quick hit.

Do I have to manage the account rotations?

No, the provider handles everything. You only need to check the reports to ensure the system is still driving traffic.

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