Expanding your reach at scale
As CMO, your team's biggest challenge is often finding ways to get your content in front of more people. Scaling your social presence usually means more manual work or more ad spend. A managed content network changes that. It allows you to multiply the impact of every video your team produces, spreading it across dozens of pages. This is how you reach a wider audience without having to constantly increase your ad budget or headcount.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This infrastructure is the key to scaling your organic presence. It takes your best content and ensures it gets the exposure it deserves, every single day.
Improving your creative throughput
When you have a distribution network at your disposal, you can become much more experimental with your creative. You can test more narratives, more video lengths, and more visual styles. This gives you a massive dataset of what works best for your fragrance brand. You are no longer guessing what the audience wants; you are using the data from your own network to guide your future content production. It is a powerful way to lead your creative team.
Optimizing team impact
Your team needs to be focused on high-level creative, not managing posts. By delegating the distribution to a managed network, you free your team to focus on the work that actually requires their creative input. This is how you maintain a high standard of quality while also achieving your goals for reach and awareness. It is a more modern, effective way to manage a creative team and ensure you are always delivering results for your fragrance brand.
Scale your fragrance brand's content reach by using a managed network to distribute your assets, maximizing impact without adding headcount.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this affect my creative planning?
It gives you more confidence in your creative, as you have data to back up your decisions about what to produce next.
Is the TIDE network easy to integrate?
It is built to fit into your existing content workflow. You create the content as you normally would, and they handle the distribution.
Can I target specific demographics?
The network pages can be themed around different interests or demographics, which helps you reach the specific audiences that are most likely to buy your fragrances.