Stop burning cash on new production
As a founder, you have likely spent money on creators or internal shoots for UGC that you never ended up using. This is capital that has been locked away in a folder on your computer. You need to put that content to work. Every video you already have is an asset that can still reach customers and tell your scent stories. By finding a way to distribute this content, you are essentially getting more out of the budget you have already spent.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This is the perfect outlet for your back-catalog of UGC. You can feed your entire library into these pages, ensuring that no good video goes to waste and your brand is seen by more people.
The value of repetition
You might worry about repeating your content, but the reality is that your audience rarely sees everything you post. Using a network to post your content many times a day across different pages ensures that your brand stays top-of-mind. It gives you a continuous presence without the need for constant, new creative production. This is highly efficient for your brand, keeping your message consistent while maximizing the ROI on the creative work you have already done.
Keeping your focus on growth
Your time is best spent on high-level strategy and managing your business. You don't need to be personally managing social media accounts or worrying about where to post every single video. A managed network takes that off your plate. You provide the content, and the network handles the rest. It is a way to scale your presence with very little effort on your part, letting you focus on the growth of your company rather than the day-to-day work of social distribution.
Repurpose your unused fragrance UGC into a managed content network to maximize existing assets and drive organic growth efficiently.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will my followers get tired of seeing the same content?
The network reaches new, broader audiences, so repetition is a tool for awareness rather than an annoyance. Most people won't see the same thing twice.
Should I edit the old UGC?
If you have the time, a quick re-edit can help. But even raw, original clips can perform surprisingly well in a network if they are honest and authentic.
Is TIDE the right choice for this?
TIDE is designed exactly for this kind of scale. They can take your existing content library and put it into rotation immediately.