Stopping the guessing game
We have all been there: you put time and money into an ad, and it just doesn't perform. It is a frustrating part of the job. By using a managed network to test your content first, you take the guesswork out of the equation. You get real feedback on what works. Then, when you launch your paid ad, you know it is going to perform well. It makes your job so much easier and less stressful.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For you, this is a powerful testing lab that requires very little manual effort to operate.
Showing results to leadership
When you report to your manager, you can show them that you are using a professional testing process. 'We tested these five ads on our network, and this one was the winner. Now we are putting our budget into that one.' That sounds much better than 'I'm hoping this one works.' It proves you are a strategic marketer who cares about the company's budget and bottom line.
Improving your creative output
The more you test, the more you learn. You will start to see which gym class videos or coach clips really get people excited. This helps you get better at your job, as you can focus your time on producing the types of content that actually convert. It’s a great way to grow your skills as a marketing manager while delivering real, measurable value to your gym chain.
Marketing managers should leverage managed networks to pre-test gym ad creative, ensuring performance and showing strategic value to leadership.
See your network before you hire.
Tell us what your gym chain already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I start testing?
Pick your top three video ideas and ask your managed network provider to distribute them. See which one gets the best engagement.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so it is a reality. The provider handles replacement so you aren't stuck.
Will this help me manage the ad budget?
Definitely. It ensures that every dollar you spend is on an ad that you know has already been validated by your target audience.