Setting the stage in month one
The first month is all about getting the infrastructure in place. You will need to coordinate with the provider to set up the network. During this time, your main task is to organize your existing library of video content. You do not need to create anything new yet. Just gather what you have. This setup phase ensures that your agency is ready to go once the accounts are fully live and ready to post your content.
Optimizing for engagement in month two
In the second month, the network goes live. You will start to see which clips perform well. This is your chance to iterate. Look at the data and identify the commonalities between your top-performing videos. Are they property tours? Are they market updates? Once you know what works, you can refine your content brief for your agents. This helps you get better results without increasing your creative workload, allowing you to prove the value of the network early.
Scaling results by month three
By the third month, you should see clear trends. Your organic reach will be higher, and you might see an uptick in traffic to your website. This is the time to optimize your call-to-action. Make sure your website is ready to convert the visitors the network is sending. As a CMO, this is when you show the value to the founder. You have built a channel that delivers results without the need for a massive ad spend.
Building a sustainable model
Throughout this period, your goal is to build a process that is sustainable. You do not want to be chasing content forever. By the end of the 90 days, you should have a rhythm with your agents. They should know what to shoot, and you should know how to process it for the provider. This operational efficiency is what makes a managed content network a viable long-term strategy. It frees you up to work on higher-level branding and marketing campaigns.
Focus on setting up a reliable content pipeline in the first 90 days to open up long-term growth and prove the value of your network.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if we do not have enough video?
The provider will help you identify what you already have in your archive that can be repurposed to start the network.
How can I tell if the network is the source of the traffic?
Use UTM codes or specific landing pages for your network traffic to track exactly how many users come from these channels.
Should I manage the accounts personally?
No, let the provider handle the management. Your role is purely to supply the content and monitor the performance of the results.