Optimizing your marketing department
Your team should be focused on brand voice and strategy, not repetitive manual tasks. If you are hiring just to get more posts out, you are missing the point. Use agencies for the production grunt work for about the cost of one marketing hire. This lets you keep your internal team small, agile, and focused on the work that actually generates leads and builds the firm's reputation in the luxury market.
Scaling through automation
When you need to reach more people, don't ask for a bigger budget for ads, ask for a better distribution system. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Refocusing on strategy
You are a CMO, not a post-scheduler. Your role is to set the vision and ensure the brand stays high-end. By building a network of automated tools and agencies around you, you create a system that runs itself. This allows you to spend your time on high-level growth initiatives, which is exactly how you prove your value and get to the next level of your career.
Managing the platform reality
Transparency with your firm is essential. Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE replaces them. This is the trade-off for massive organic reach. If you are comfortable with this technical reality, you can build a presence that few others can match. It is not traditional, but it works, and it delivers results without the need for a massive staff.
Achieve exponential content reach without adding headcount by leveraging agencies for production and automated networks for distribution.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I maintain brand consistency?
Keep your brand guidelines tight. Any agency or tool you use must adhere to these rules perfectly. Don't let them compromise your luxury aesthetic.
What if the content is not good?
That is the one thing you cannot automate. You must ensure your production team is high-end, because the network only amplifies what you give it.
Can I use this to reach specific buyer demographics?
Yes, by localizing your content. The network is just the distribution; the content itself should still be targeted to the buyers you want.