Month one: Setting the stage
The first 30 days are all about getting the network up and running. TIDE manages the account creation and ensures the technical setup is correct. For you, the focus is on the content. You need to provide a robust library of video assets. Think of this as the onboarding phase. We are getting the accounts, the content, and the posting schedule synced. It is a quiet phase, but it is essential for setting the right foundation for the growth that comes next.
Month two: Performance testing
Now the real work begins. We look at the engagement data to see which of your clips are catching fire. You will start seeing some early traffic to your site. This is where you can refine your content strategy. If certain types of videos are driving more clicks, we pivot the content mix to emphasize those. As CMO, this is a dream because you get actionable data on what your audience actually wants to watch, allowing you to optimize your strategy in real-time.
Month three: Driving results
By the end of the third month, the network is fully operational. You should be seeing a clear increase in traffic and reach. This is the moment you can report back to the rest of the leadership team with concrete proof that the strategy is working. You have successfully scaled your organic presence without adding headcount. The network is now working as a consistent engine, providing a steady stream of visitors to your platform.
Managing the platform ecosystem
We are transparent about the fact that automation is against Instagram rules. Some pages will be banned, and TIDE will replace them. For a marketing team, this is just part of the process. Do not panic when an account goes down. The network is designed to be resilient, and the provider ensures that your total reach remains stable. Stay focused on the long-term trend lines rather than the daily noise, and you will see the value this adds to your overall brand.
Your first 90 days establish a resilient, automated distribution network that turns your existing content into a continuous engine for organic traffic growth.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this impact my brand image?
No, because the network is tailored to your brand's voice and aesthetic, it actually reinforces your brand presence across multiple channels.
How do I know if the content is performing?
You will get regular reports from the provider and see the lift in referral traffic in your own analytics tools.
What is the biggest hurdle in the first 90 days?
Getting the initial content library right. Once you provide a consistent stream of high-quality clips, the rest of the process is straightforward.