Optimizing for the mobile feed
You need clips that are specifically designed for the mobile feed. This means vertical orientation, fast cuts, and clear visual action. The user should be able to understand the game's appeal in a few seconds. If the clip is too slow or too complex, the user will scroll past. Your creative strategy should be focused on making the game look like the most exciting thing in the world, right from the start.
The content library as a growth asset
Your content library is an asset that you should be constantly growing and refining. Treat it like a portfolio of tests. You are testing different clips to see which ones drive the most installs. Every new clip is an opportunity to learn and improve. By keeping a large, diverse library, you give the network the best possible chance to succeed and drive consistent growth for your game.
Scaling with events and updates
Use your game events to spike your growth. When you have a new update, you need content that highlights it for the network. This is how you drive big numbers. Your creative team needs to be ready to produce these assets quickly. The faster you can get content from a new event onto the network, the bigger the growth opportunity. This is a core part of a high-velocity growth plan.
Data-driven creative iteration
You need to know what works. Use the metrics from the network to guide your creative team. If you see that clips featuring a certain character are driving more installs, tell your team to focus on that. If clips with a certain game mode are failing, stop them. This continuous cycle of testing and iteration is how you optimize your growth engine.
Heads of growth must treat content production as a critical, data-driven pipeline to feed the managed network and drive scalable installs.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I improve my conversion rate?
Test different call-to-action overlays or different parts of the gameplay that show the most exciting action.
Is it better to have many short clips?
Yes. Short, punchy clips are perfect for the network and help you test different hooks.
Do I need a big creative team?
No, you just need a team that is focused on producing the right type of content for the network.