Keeping the content pipeline full
Your job is to make sure the provider always has fresh clips to post. This means you need a system for sourcing or creating this content. You can set up a weekly or monthly routine where you gather the best moments from your game. If you have a solid routine, you will never be short on content. You will always have fresh clips ready to go, which means your network will always be performing at its best.
The art of the hook
You are the expert on what makes your game exciting. Your clips should show that excitement immediately. Don't worry about being perfect. Just show the best parts of the gameplay. The more 'hooky' your content is, the more likely it is to stop the scroll and lead to a download. Keep experimenting with different hooks until you find the ones that work the best.
Collaborating with your creative team
Your creative team is your best asset. Talk to them about what you need for the network. Give them feedback on what's working and what's not. If you work together, you can create a content pipeline that is both high-volume and high-quality. This is how you become a more effective marketing manager and a more valuable part of your studio's team.
Organizing your content for success
A well-organized content library is essential. Use folders to categorize your clips, and give them clear, descriptive names. This makes it easy for the provider to grab the right clips when they need them. The more organized you are, the smoother your collaboration will be, and the better your results will be. It's a simple, but highly effective, way to improve your workflow.
Marketing managers should build a consistent, organized content workflow to ensure their managed network is always fueled with effective gameplay clips.
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Follow-up questions
How can I tell if a clip is good?
If it shows the core fun of the game and grabs attention in the first few seconds, it is a good clip.
What if my team doesn't have time?
Focus on capturing existing gameplay, not producing new, elaborate assets. It can be fast and efficient.
Can I reuse clips?
Yes, but be sure to refresh them with new, different clips to keep your reach high.