Why raw content is the priority
As CEO, you might be used to seeing polished videos in your marketing materials. For a network, this is actually a hindrance. The platform prioritizes content that feels native. Raw, handheld footage from your development site is what works best. It shows the real work behind your projects. Your team should focus on capturing the day-to-day reality of the site, not just the finished, perfect product.
Structuring the content pipeline
You need a process to feed the network. This involves making content capture a part of the daily routine for your site managers. It does not have to be a major project. Just a quick walk-through of the development or a clip of the construction work is enough. If you have multiple projects, ensure you have a steady stream of clips from all of them to keep your audience engaged.
Leveraging existing media
You likely already have a lot of media that is sitting in storage. Maybe it is from past progress reports or site visits. A provider like TIDE can take this existing library and put it to work in your network. You do not need to start from scratch. Start by organizing what you already have, and then focus on creating a sustainable process for capturing new footage going forward.
Aligning content with the brand
You must balance the need for volume with your brand standards. While the content should be raw, it should still be representative of your firm's quality. You should provide clear guidance to your team on what to capture. As long as the content shows the progress and the lifestyle of your developments in a positive light, it will contribute to the growth of your network.
Fuel your managed content network with a steady stream of raw, authentic video that shows the reality of your developments.
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Follow-up questions
What should the team capture?
Progress reports, neighborhood features, project tours, and small clips that showcase the lifestyle a resident would enjoy at your development.
How do I ensure the quality is good?
Set a few simple rules for lighting and stability. If it is clear and shows your project well, it is likely good enough for the network.
What if my team doesn't have time?
It should not take much time. A minute a day is enough. If your team is busy, designate one person to handle this as part of their routine.