Managing the content pipeline
Your primary job is to ensure the provider always has enough content to work with. You need a simple process for your site teams to send you clips. Tell them to film what they see: the progress, the details, and the daily activity. You do not need to do any major editing. Just collect, organize, and send the raw files. This is much easier than managing a full creative calendar for an agency.
Why raw footage wins
You might feel tempted to edit the clips to make them look professional. Don't. Raw footage is more effective on social media because it feels authentic. People want to see the real thing. A quick walkthrough of a new unit or a clip of the construction is better than a highly polished corporate video. Your focus should be on getting a consistent variety of these clips from all your active sites.
Organizing your library
You will quickly accumulate hundreds of clips. Organize them by project and by type of content. This will help you and your provider track what is being used and what is working. A well-organized library makes it easy to see if you are running low on content in a particular area, so you can ask your team for more. It keeps your workflow efficient and your network constantly fed.
Focusing on your goal
Your goal is to keep the network active and growing. By keeping the pipeline full, you are ensuring that your brand has constant visibility. You don't need to be a video producer. You just need to be a good coordinator. When you have a steady flow of content, your provider can do their job effectively, and you can focus on other marketing tasks that need your attention.
Your role is to coordinate a consistent supply of raw, authentic video clips that keep your managed content network active and effective.
See your network before you hire.
Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I get my team to film?
Make it part of their daily checklist. It is a quick task that adds significant value to your overall marketing efforts.
What if we don't have enough projects?
Focus on the details: architectural features, finishes, or even the surrounding neighborhood. It all contributes to the brand story.
Do I need to manage the posting?
No, that is what the provider does. You provide the raw material, and they manage the distribution across all the pages.