Why your current model is broken
You are trying to win a volume game using a single person or a small agency. It is impossible. You need a way to get your content out in front of thousands of people every single day. A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Taking control of your marketing
When you use a network, you are in the driver's seat. You decide what content gets posted, and the system ensures it gets distributed across your entire network. You aren't fighting with an algorithm on one account anymore. You are playing the game on your own terms. This gives you the control and the confidence you need to lead your marketing function. You are no longer reacting; you are building an engine that delivers results.
Proving the pivot to your leadership
You have to show your bosses that you are making a smart move. When you implement a network, you can show them that you are moving from a manual, low reach effort to an automated, high reach system. The growth in reach and reservation clicks will be undeniable. This is the kind of leadership they want to see. You are fixing a problem, not just patching it over with another hire.
Scaling for the future
Your restaurant group is only going to get bigger. You need a marketing function that can handle that scale. A network is modular and scalable. As you add more restaurants, you add more pages. It is a system that can grow with your business, without requiring you to constantly add headcount or agency costs. This is the future of restaurant marketing, and you are going to be the one to lead it.
Shift from managing manual posting to managing a high impact distribution system that delivers real results for your business.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I make the switch?
Identify the assets that have performed best in the past and start distributing them through your new network pages.
What happens to my team?
They move to higher level, more interesting work. They will be happy to be free from the daily manual grind of social media.
How do I know this will work?
You will see a massive increase in reach and reservation clicks, giving you the proof you need that this was the right decision.