Increasing your testing velocity
You know that the key to growth is testing more things, faster. But in a paid environment, testing is slow and costly. You are limited by your budget and the time it takes to get statistically significant results. By using an organic network as your testing ground, you can test dozens of creative variations for free. This allows you to iterate daily, finding the winning angles that will drive your firm's growth before you ever spend a dollar on ads.
Validating messages organically
When you put a video on an organic network, you get pure data. The audience interacts with it because they find it interesting, not because it was forced in front of them by an ad algorithm. This is the most honest feedback you can get. If a video performs well here, it is almost certain to perform well in your paid campaigns. This validation is the secret to a high-performing, efficient growth strategy.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network is an essential tool for any growth team. It gives you a scalable, cost-effective way to test your creative and drive organic traffic simultaneously.
Optimizing for growth
By using the data from your network to inform your paid ads, you are effectively supercharging your marketing. You stop wasting time on what doesn't work and double down on what does. This leads to a more efficient funnel, a lower CAC, and much better overall results. It is the smartest way to scale your wealth management firm's reach while keeping your costs firmly under control.
Boost your ad performance by testing creatives in an owned content network before spending your budget.
See your network before you hire.
Tell us what your wealth management firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens if an account gets flagged?
Using automation is against platform rules, so accounts are removed. TIDE manages this risk by replacing the accounts so your testing flow is never stopped.
How many variations should we test?
Test as many as you can produce. The more variations you test, the faster you will find the winning hook that drives your growth.
Does this work for all ad formats?
Yes. Whether you are using long-form video or quick clips, the organic network will show you what keeps people's attention.