Fixing the ad testing bottleneck
The biggest waste in your budget is testing new ad creatives in a paid environment. If you want to test five different hooks, you either have to spend a fortune on all of them or guess which one will win. It is a slow, expensive process. Testing these same hooks in an organic network costs next to nothing and gives you the exact same insights. You can quickly iterate, refine, and then move only the winners into your paid strategy.
Building a data-driven creative strategy
As a CMO, you need to show that your team is making decisions based on data, not just intuition. Using an organic network as a testing lab provides that data. You can see which of your firm's market takes get the most views, saves, and shares. This tells you what your audience truly cares about. You can then use those specific insights to craft your ad copy and creative, significantly increasing your conversion rates.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for your team to test, learn, and optimize. It gives you a consistent platform for all your content, without the costs or complexity of paid ads.
Improving your overall marketing ROI
When you optimize your ads based on pre-tested organic data, your performance improves across the board. You are no longer wasting money on ineffective creative. You are maximizing the impact of every dollar in your budget. This helps you hit your goals, lower your CAC, and prove the efficacy of your marketing strategy to leadership. It is a smarter, leaner way to run your department and deliver growth for the firm.
Increase your ad performance and ROI by testing your creatives in an owned content network before spending a cent on ads.
See your network before you hire.
Tell us what your wealth management firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the biggest risk to this testing method?
Automated accounts can be flagged by the platform. TIDE manages this by handling the technical side and replacing any banned accounts, so your tests aren't interrupted.
How do I measure the results?
Track engagement metrics like shares, comments, and site clicks within the network. These are strong indicators of what will perform well in paid ads.
Is this a replacement for A/B testing?
It is a precursor. It allows you to weed out the bad ideas cheaply before you run a formal, expensive A/B test in your paid ad manager.