Scaling testing velocity
As a head of growth, your biggest constraint is testing velocity. You need to know which hooks work and which ones don't. If you only post to one page, your sample size is small, and your learning is slow. By using a managed network, you can post to many pages at once. This gives you a massive dataset to work with. You can test different video formats, different messaging, and different CTAs all at the same time. This is how you find the winning combinations faster.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the ultimate growth hack for a modern consumer app. It allows you to automate the distribution of your content, giving you the reach you need to grow without having to manage a large social team. It is essentially an engine for organic growth.
Efficiency in execution
Do not let your team spend their time on manual tasks. Your goal is to keep your growth machine lean. By offloading the distribution of content to a network, you keep your team focused on what really matters: analyzing performance and building the next set of experiments. This is the key to maintaining your speed as you grow. If your team is buried in day-to-day work, they cannot think strategically. Give them the tools they need to operate at a higher level.
Maximizing your resources
Every dollar you spend on a distribution network is a dollar that contributes directly to your reach. Compare this to the cost of another person who would spend a lot of their time just managing account logins. The ROI of the network is much higher and more consistent. As you continue to scale, keep looking for these types of high-leverage investments. They are what allow you to outpace your competition and reach your growth targets without having to build a massive, slow-moving organization.
Multiply your growth and testing reach by using a managed network to distribute your content at scale.
See your network before you hire.
Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I measure the success of the network?
Track the total number of installs coming from the network-wide content. Compare it to your cost for the service.
Can I test different apps in the same network?
Yes, but it is best to keep each network focused on one clear product goal so you don't confuse your audience.
What is the biggest hurdle to starting?
Setting up the initial creative assets. Once those are ready, the distribution happens automatically.