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First 90 days of a dental group content network: founder guide

Short answer

The first 90 days are for building your library and establishing your reach. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Days 1 to 30: setup and calibration

Your first month is about getting the system live. You will spend time providing the initial library of content to TIDE. They will set up the accounts and start the distribution. Expect some instability as they ramp up the accounts. The goal here is not immediate lead volume, but making sure the machine is running correctly. Stay in close communication with your provider to troubleshoot any issues early.

Days 31 to 60: testing and optimization

Now that you have reach, you need to see what works. Test different types of content and see which ones drive the most traffic. Use this month to refine your content strategy. If your team is not producing enough videos, this is the time to build that process. You need to see a steady increase in the number of views and, more importantly, the number of clicks on your landing pages.

Days 61 to 90: measuring the impact

By the end of the third month, you should have a clear idea of the ROI. You should have enough data to know if the network is driving new patient appointments. If the results are positive, you can start to think about how to scale the network to reach even more people. If the results are not what you expected, this is when you decide whether to pivot your strategy or try a different approach.

Managing your expectations

Growth is not a straight line. Expect some ups and downs in the first 90 days. This is a new system and it will take some time to dial it in. Stay focused on the long-term goal: building a scalable, organic source of leads. You are building an asset, not just a temporary campaign. Be patient, stay involved, and you will see the results.

Founders should treat the first 90 days as a setup and testing phase, focusing on building an asset rather than immediate leads.

See your network before you hire.

Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

Should I expect immediate results?

No, it takes time to ramp up the accounts and start seeing a consistent flow of traffic.

What is the most important metric?

Booked appointments. If the network isn't driving people to your office, none of the other metrics really matter.

Can I speed up the process?

By providing a large library of high-quality, authentic videos from day one, you will see results much faster.

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